For the VapeHub team
Today, opening a category on VapeHub drops shoppers into a wall of hundreds of products, stacked under “A, B, C” links that don’t lead anywhere. It’s slow to use, easy to give up on, and hard for Google to make sense of.
Replace the alphabet soup with a handful of clear categories and tidy, curated panels — so people find what they want in a click or two, on any device.
Here’s what happens today when someone opens a category — next to what the new menu does instead.
hundreds of products, alphabetised
shop by type, by brand, a featured deal
This is the real, working prototype — not a picture. Have a play with it.
The short version, in plain English.
Eight clear sections — Vape Kits, Pods & Refills, E-Liquids, Nicotine Pouches, Brands, Deals, Guides, plus New In — replace the A–Z list. People browse the way they actually shop.
Each category opens onto a curated panel: shop by type, jump to a brand, and a featured deal. No more scrolling past hundreds of items to find one.
No more dead ends. Every link leads to a real page. A small number of new pages are flagged for us to build before it goes live.
On mobile it becomes a clean tap-to-open menu with big, thumb-friendly buttons — where most of your shoppers actually are.
When people reach what they want in a click or two, more of them buy — and fewer give up before they’ve started.
A logical structure gives Google a much clearer picture of the shop than a list of letters ever could — which helps the right pages get found.